NHOJ is a designer brand established in Hong Kong in 2016. It is inspired by cities, classicism, and modern culture.
The philosophy of "gender fluidity" has shaped the core value of "JOHN", which is blurring the line between womenswear and menswear.
A female character, who is named JOHN, is created every season by the designer of NHOJ. They are iconic, special, and charming in their own ways. Each JOHN, can not only be a star in a movie, but also an ordinary woman in her daily life.
As a reverse spelling of JOHN, the key value of NHOJ is: Women should not be defined by any singular style; they should empower themselves and be the ONE OF A KIND.